Trends In Casino Industry
With that in mind, here are some of the digital trends that continue to shape the future of the casino industry: Artificial Intelligence and Robotics In a previous article, we discussed how robotics funding has grew in March 2020, especially when it comes to aiding the healthcare industry in light of the current pandemic.
2020 has seen an influx in the number of registered online poker players and gamblers in general. The increase could result from the evolution of technology, an increase in online casinos, or the accessibility of these services. Whatever the cause, the online casino industry is set to continue thriving and evolving as time goes by.
Here are some of the trends you can expect to see in the casino industry in 2021.
- Global Casino Gaming Market size, sales, share, other stats, Impact of COVID-19 Outbreak Global Casino Gaming Market, Manufacturers, Contract Manufacturers Suppliers and Recovery Strategy and dynamics such as emerging trends, market opportunity, drivers & challenges to market growth have been included in the latest report published by Goldstein Market Intelligence.
- Technology, which is rapidly changing the dynamics of our lifestyle, has left its mark on the gambling and casino industry as well. Upgrades in recent technologies have made it easier for players.
- These are some of the top trends in the online casino industry. This industry is always changing, improving, and becoming more innovative and responsive as the years pass. Therefore, it is expected that players are going to expect more with every advancement in different areas of technology.
- STICPAY as a payment system is widely used in the regulated gambling field. Being a technological company, we are curious how technology changes the industry. Here are some findings on this topic.
An Increase in Crypto and Blockchain Online Casinos
For some time, online casinos and poker rooms have added cryptocurrencies to their lists of payment methods. Cryptocurrencies come with numerous advantages that will benefit online casinos. They offer players lower transaction charges than other payment options. It is a win-win for both parties as online casinos enjoy better margins and players, better odds.
Blockchain technology has also brought transparency in online casinos’ operations, with many betting websites implementing them. As players are always demanding transparency, more online casinos and poker rooms will likely begin to embrace blockchain.
A Surge in the Use of Augmented and Virtual Reality
The gaming industry has been using these new technologies for several years now. PokerStars VR is but one such example. However, they are not common in the online casino industry as they were introduced into the market recently. Virtual and augmented realities making online betting more realistic, which enhances players’ gaming experience. In 2021, you can expect a combination of these two realities to be offered by more online casino operators.
Upon the integration of virtual and augmented reality, more people are likely to register accounts at online casinos. These two technologies will open numerous opportunities than ever before. Online betting can only get better in 2021.
Emergence of Low Wagering Casinos
Online betting has become a very competitive business and everyone wants a piece of the pie. With the competition becoming so strong, online casinos need to come up with new ways of outdoing their competitors.
One trick you can expect to see in 2021 is more casinos offering lower wagering requirements. As a player, you ought to be looking for casinos that have a lower wagering requirement attached to their welcome bonuses. Such a requirement helps players withdraw their winning within a shorter period. As you surely know, players frequent online casinos and poker rooms for two things; the fun experience and the opportunity to win money.
That means that casinos will have to consider their players’ needs and meet them. Lowering their wagering requirements is one way to do so, and therefore, you can expect to find more operators that offer this in the years to come.
Mobile Betting Dominance
More than a third of the world’s population owns a smartphone and internet connectivity has also grown tremendously. Even the remotest areas in the world have internet connection. Unlike smartphones that are affordable worldwide, not many people have access to a computer due to its cost.
Trends In Casino Hotel Industry
With this in mind, more casinos are likely to tap into the mobile gambling market and invest in improved mobile offerings to offer their services. In 2021, online casinos will invest heavily in making their games mobile-friendly. Players will be able to access more games from the comfort of their home or while on the move.
Expect to see casinos apply in-game models to enhance their revenue. Many poker rooms have already successfully experimented with this. You can also expect personalized customer experience through mobile betting bonuses and boosts.
Casinos will Pay More Attention to Responsible Betting
With online betting becoming a favorite pastime activity for many people, there is an increase in betting addiction. This has been the topic of discussion regarding betting for the longest time. People are risking and losing large chunks of money betting and it is affecting them and their families. There have been cases of players going into depression while others turned to hard drugs and some ended committing suicide.
Some addicted gamblers also turn into petty thieves to sustain their betting lifestyles. In the coming years, expect to see more online casinos promoting responsible gambling, especially with increased legislation surrounding the issue, online casinos will start paying more attention to it.
Conclusion
These are just some of the many trends you can expect to see in the online casino and poker industry in 2021. There is so much happening in this industry, and next year will certainly be an exciting one.
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LONDON--(BUSINESS WIRE)--Technavio’s latest research report on the global casino gaming market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Trends In Casino Industry History
Ujjwal Doshi, a lead analyst from Technavio, specializing in research on gamingsector says, “The exponential growth in the smartphone and tablet market is further expected to influence the growth of the global online casino gaming market during the forecast period.”
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The top four emerging trends driving the global casino gaming market according to Technavio media and entertainment research analysts are:
- Shift in consumer gambling habits
- Changing marketing strategies
- Increasing association with hospitality sector
- Increased penetration of international credit and debit cards
Shift in consumer gambling habits
There has been a significant change in consumer behavior in the global casino gaming market. The increase in the popularity of gambling apps and social gambling are the major factors expected to propel the growth of the market during the forecast period. Vendors are leveraging the growth in internet using population and increasing adoption of mobile devices to develop innovative social gambling games. The number of people participating in social gambling is increasing because they are motivated to compete with friends and can interact with each other through games. Moreover, these gaming platforms offer user-friendly gameplay, and game tournaments.
In addition, the increasing adoption of the free-to-play model of social gaming across the globe is likely to drive the market growth during the forecast period. The model does not generate revenue directly as it does not charge a participation fee. Instead, it charges for virtual goods that players purchase to access the advanced features of a game or to gain an edge over their competitors.
Changing marketing strategies
An increasing number of vendors are trying to tap into the mobile and online environments to reach a larger audience, which is expected to propel market growth during the forecast period. The challenge for these marketers will be to reach their customers through mobile and social media in a personalized and non-intrusive way. As a high proportion of mobile users are millennials who try to skip advertisements, marketers will need to create content that is informative as well as entertaining.
“Among the plethora of marketing options available in the current age of internet, direct mail continues to be the most used technique of marketing, adopted by the casino gaming market” says Ujjwal.
Increasing association with hospitality sector
Casinos are a source of luxurious entertainment for people who have disposable time and income. However, casinos are the primary attraction of a city and they are popular for their games and rewards and not for the hospitality they offer. To expand their business, casino operators are looking for alternate methods to increase their customer base and attract a younger audience. One such method is an association with the hospitality sector.
Casinos are trying to integrate their businesses with major luxury hotels to increase their customer base. Casinos are placing slot machines at restaurants, bars, and other places to attract customers. This will increase the value of these places. With the addition of small casinos to major hotels, the reach of casino games is likely to increase further.
Increased penetration of international credit and debit cards
The biggest challenge of online gambling market is the legal issues with different countries. Several countries permit land-based casino gaming because it promotes tourism. However, the US and countries in the Middle East are extremely strict about online casino gaming. Online casino gaming cannot be banned completely as users can access foreign websites with a proxy server and gamble easily with an international credit or debit card.
Governments do not ban these websites permanently because they assume that individuals who engage in such activities are educated to know the consequences or are financially well off to be adversely affected by gambling losses.
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
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